{"id":2587,"date":"2026-04-08T11:00:04","date_gmt":"2026-04-08T11:00:04","guid":{"rendered":"http:\/\/fliegewiese.org\/?p=2587"},"modified":"2026-04-16T11:42:22","modified_gmt":"2026-04-16T11:42:22","slug":"loop-marketing-vs-traditional-marketing-whats-the-difference","status":"publish","type":"post","link":"http:\/\/fliegewiese.org\/index.php\/2026\/04\/08\/loop-marketing-vs-traditional-marketing-whats-the-difference\/","title":{"rendered":"Loop Marketing vs. traditional marketing: What\u2019s the difference?"},"content":{"rendered":"<p>Two-thirds of marketers say that marketing has changed more in the past three years than in the past 50. Understanding Loop Marketing versus traditional marketing has become essential for marketers in 2026. The two frameworks differ fundamentally in how brands reach, engage, and retain customers in an AI-driven world. <a class=\"cta_button\" href=\"https:\/\/www.hubspot.com\/cs\/ci\/?pg=610b61ae-1723-4f3f-9703-35f0949765fe&amp;pid=53&amp;ecid=&amp;hseid=&amp;hsic=\"><img loading=\"lazy\" class=\"hs-cta-img \" style=\"height: auto !important;width: auto !important;max-width: 100% !important;border-width: 0px\" alt=\"Access Now: Free Loop Marketing Landscape Report\" height=\"58\" width=\"479\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/610b61ae-1723-4f3f-9703-35f0949765fe.png\" \/><\/a><\/p>\n<p>Unlike traditional marketing, which treats the customer journey as a straight path from awareness to purchase, Loop Marketing is a continuous, adaptive system powered by AI. This post explains the key differences in Loop Marketing versus traditional marketing, how each works in practice, and how to transition marketing teams using HubSpot\u2019s tools.<\/p>\n<p><strong>Table of Contents<\/strong><\/p>\n<ul>\n<li><a href=\"#tldr-the-loop\">TL;DR: The Loop<\/a><\/li>\n<li><a href=\"#why-the-traditional-funnel-is-broken\">Why The Traditional Funnel Is Broken<\/a><\/li>\n<li><a href=\"#what-is-loop-marketing-vs-traditional-marketing\">What is Loop Marketing vs traditional marketing?<\/a><\/li>\n<li><a href=\"#how-loop-marketing-stages-work\">How Loop Marketing Stages Work<\/a><\/li>\n<li><a href=\"#how-to-transition-from-funnel-marketing-to-loop-marketing\">How to Transition From Funnel Marketing to Loop Marketing<\/a><\/li>\n<li><a href=\"#frequently-asked-questions-about-loop-marketing-vs-traditional-marketing\">Frequently Asked Questions About Loop Marketing vs. Traditional Marketing<\/a><\/li>\n<\/ul>\n<p><a><\/a> <\/p>\n<h2><strong>TL;DR: The Loop<\/strong><\/h2>\n<p>Loop Marketing is a four-stage <a href=\"https:\/\/blog.hubspot.com\/marketing\/growth-marketing\">growth framework<\/a> (Express, Tailor, Amplify, Evolve) designed for the era of AI discovery and fragmented search. Loop Marketing imagines a world where content is endlessly personalized, campaigns are optimized in real-time, and positive marketing outcomes feed back into the loop. With AI tools at our fingertips, that world has arrived.<\/p>\n<p><a><\/a> <\/p>\n<h2><strong>Why The Traditional Funnel Is Broken<\/strong><\/h2>\n<p>Marketing needs a new framework because customer discovery is no longer linear. Tactics that worked just two years ago are losing steam. As many as <a href=\"https:\/\/www.bain.com\/about\/media-center\/press-releases\/20252\/consumer-reliance-on-ai-search-results-signals-new-era-of-marketing--bain--company-about-80-of-search-users-rely-on-ai-summaries-at-least-40-of-the-time-on-traditional-search-engines-about-60-of-searches-now-end-without-the-user-progressing-to-a\/\">60% of Google searches<\/a> end without a single click, as buyers turn to AI summaries and chatbots for instant answers. Attention is scattered between TikTok, YouTube, and various communities.<\/p>\n<p>Brands don\u2019t own the conversation as they did before, but they <em>can <\/em>still<em> join it<\/em>. They simply need a new, iterative approach. The answer to these challenges is Loop Marketing, HubSpot\u2019s new marketing framework and evolution of <a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/34158\/how-inbound-marketing-aligns-with-the-new-purchase-loop.aspx\">inbound marketing<\/a> for the AI era. When comparing loop versus funnel marketing, the key distinction is adaptability: the funnel is static, the loop is self-improving.<\/p>\n<p><a><\/a> <\/p>\n<h2><strong>What is Loop Marketing vs traditional marketing?<\/strong><\/h2>\n<p><a href=\"https:\/\/blog.hubspot.com\/marketing\/traditional-marketing-vs-digital-marketing\">Traditional marketing<\/a> follows a linear, static funnel, while Loop Marketing is a cyclical, self-improving loop. The inbound principles haven\u2019t changed: brands still need to educate customers, create value, and build trust. What <em>has<\/em> changed is that the website is no longer the starting point or primary engagement mode. Loop Marketing adapts these principles to a fragmented, AI-driven world where discovery can happen anywhere, and customers prefer personalized interactions.<\/p>\n<h3><strong>How The Traditional Marketing Funnel Works<\/strong><\/h3>\n<p>Traditional marketing follows these steps: Attract, Engage, Delight (also sometimes called Awareness, Consideration, Decision). Under this framework, marketers plan campaigns months in advance, create content for broad segments, and measure success in increments or after the fact. Optimization happens slowly, if at all.<\/p>\n<p><img loading=\"lazy\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" width=\"650\" height=\"542\" alt=\"loop marketing vs traditional marketing, traditional flywheel attract engage delight\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" class=\"lazyload\" data-src=\"http:\/\/fliegewiese.org\/wp-content\/uploads\/2026\/04\/loop20marketing20vs20traditional20marketing2c20traditional20flywheel20attract20engage20delight.jpg\"><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/www.hubspot.com\/inbound-marketing\"><em>Source<\/em><\/a><\/p>\n<p>For context, here\u2019s how the <a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/2989\/inbound-marketing-vs-outbound-marketing.aspx\">classic inbound funnel<\/a> breaks down:<\/p>\n<h4><strong>Attract<\/strong><\/h4>\n<p>Create valuable content (blogs, SEO, social) to draw strangers to a company\u2019s website. The goal is visibility and traffic.<\/p>\n<h4><strong>Engage<\/strong><\/h4>\n<p>Convert visitors into leads with offers, forms, and workflows. The focus shifts to nurturing and qualification.<\/p>\n<h4><strong>Delight<\/strong><\/h4>\n<p>Support customers post-purchase with service, education, and community. The aim is retention and advocacy.<\/p>\n<p>While customers still pass through the same stages (awareness, consideration, decision), buyers no longer start with a site. In the AI era, they learn about brands early on through third-party sources. When they do engage with the brand, they are more educated and have higher intent than they did in the past.<\/p>\n<h3><strong>How Loop Marketing Works<\/strong><\/h3>\n<p>Loop Marketing, by contrast, is cyclical and responsive. It assumes the buyer journey is non-linear, and AI plays a central role in discovery. Under this framework, marketers use AI to automate tasks, express brand identity, personalize at scale, amplify across channels, and evolve strategies in real-time.<\/p>\n<p>The table below compares loop marketing stages versus traditional funnel stages across seven key dimensions, from core model and personalization approach to channel strategy and cadence.<\/p>\n<h3><strong>Stage-by-Stage Comparison: Loop Marketing vs. Traditional Marketing<\/strong><\/h3>\n<p><a><\/a> <\/p>\n<h2><strong>How Loop Marketing Stages Work<\/strong><\/h2>\n<p>Loop Marketing\u2019s four stages all play a critical role \u2014 don\u2019t skip a single one. Express and Tailor lay a foundation for the loop that defines who\u2019s being targeted, what they care about, and what messaging is most likely to resonate. Amplify is the execution and distribution machine, while Evolve is the intelligence that lets companies improve the loop from start to finish.<\/p>\n<p><img loading=\"lazy\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" width=\"650\" height=\"365\" alt=\"loop marketing vs traditional marketing, loop marketing diagram, express amplify tailor evolve\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" class=\"lazyload\" data-src=\"http:\/\/fliegewiese.org\/wp-content\/uploads\/2026\/04\/loop20marketing20vs20traditional20marketing2c20loop20marketing20diagram2c20express20amplify20tailor20evolve.jpg\"><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/blog.hubspot.com\/marketing\/loop-marketing-strategy\"><em>Source<\/em><\/a><\/p>\n<p>Let\u2019s break each stage down.<\/p>\n<h3><strong>Express: Define the brand<\/strong><\/h3>\n<p>Before generating content, brands need to clarify who they are and who they serve. Of course, any marketing team worth its salt already has an ideal customer profile (ICP) and branding.<\/p>\n<p>The difference is that marketers need to translate these documents from PDFs that only the marketing team sees to rich documentation that can train an LLM on a brand, its messaging, and audience.<\/p>\n<p>The following video walks through how to conduct market research using AI in the Express stage.<\/p>\n<p>Compile a library of content, including:<\/p>\n<ul>\n<li>Company mission, vision, and values<\/li>\n<li>Brand voice and style guide<\/li>\n<li>ICP and persona profiles<\/li>\n<li>Messaging and positioning frameworks<\/li>\n<li>Examples of on-brand content<\/li>\n<li>Sales call transcripts<\/li>\n<li>Customer quotes and testimonials<\/li>\n<\/ul>\n<p>Teams that don&#8217;t have these assets yet should invest the time to create them, as they fuel everything else in the loop. While AI can assist in this process, don\u2019t ask AI to invent these \u2014 the model needs real customer insights specific to the business.<\/p>\n<p>Here\u2019s what the Express stage looks like in HubSpot:<\/p>\n<ul>\n<li>Use <a href=\"https:\/\/www.hubspot.com\/products\/artificial-intelligence\/breeze-ai-assistant\">Breeze Assistant<\/a> to analyze top-performing customers and extract key themes.<\/li>\n<li>Upload the company style guide to <a href=\"https:\/\/knowledge.hubspot.com\/branding\/generate-your-brand-identity-context-with-ai\">Brand Identity<\/a> (Professional or Enterprise plans), so every AI-generated asset reflects the brand\u2019s unique voice. Brand Identity uses Breeze to align AI-generated content with a company\u2019s voice, tone, and ideal customer profile.<\/li>\n<\/ul>\n<h3><strong>Tailor: Make messaging feel personal<\/strong><\/h3>\n<p>The Tailor stage is where marketers decide <em>what<\/em> they will personalize and <em>how<\/em>. In a traditional funnel, the customer journey may branch into two or three paths depending on the industry or a behavioral trigger the marketing team sets up. In AI marketing, customer journeys depend deeply on behavioral and contextual data. With AI, brands can set up personalized customer journeys at scale.<\/p>\n<p>The Tailor stage defines what gets personalized, how deeply, and at what scale, giving AI the context it needs to adapt messaging for each individual. Instead of two or three potential variations, brands have hundreds, all personalized and optimized for that individual. To do this, brands need to set up their CRM with rich data and dynamic audience segments.<\/p>\n<p>Here\u2019s what the Tailor stage looks like in HubSpot:<\/p>\n<ul>\n<li>Enable AI-powered contact enrichment to auto-fill missing details like job changes or company news. HubSpot\u2019s <a href=\"https:\/\/www.hubspot.com\/products\/crm\/data-enrichment\">Data Enrichment<\/a> automatically adds firmographic and behavioral data to personalize outreach at scale.<\/li>\n<li>Build dynamic audience segments using <a href=\"https:\/\/www.hubspot.com\/products\/crm\/ai-crm\">Smart CRM<\/a> and intent signals.<\/li>\n<\/ul>\n<h3><strong>Amplify: Show up where buyers are<\/strong><\/h3>\n<p>The Amplify stage covers many of the steps that take up a marketer\u2019s day-to-day activities: Content strategy, content creation, execution, and distribution.<\/p>\n<p>Most marketing teams are already publishing strong content. Loop Marketing requires brands to go beyond good content to meet buyers where they\u2019re at \u2014 including AI chatbots.<\/p>\n<p>During this stage, brands optimize their content for Answer Engine Optimization (AEO) so the brand gets mentions in AI-generated summaries. Brands can also repurpose content across channels, remixing their best insights for short-form video.<\/p>\n<p>What it looks like in HubSpot:<\/p>\n<ul>\n<li>Use the <a href=\"https:\/\/www.hubspot.com\/aeo-grader\">HubSpot AEO<\/a> <a href=\"https:\/\/www.hubspot.com\/aeo-grader\">Grader<\/a> to see how a brand is described in responses from ChatGPT, Perplexity, and Gemini. Identify gaps and opportunities.<\/li>\n<li>Generate campaign concepts in <a href=\"https:\/\/www.hubspot.com\/products\/marketing\/studio\">Marketing Studio<\/a> using a specific brand context.<\/li>\n<li>Use <a href=\"https:\/\/www.hubspot.com\/products\/content\">Content Hub<\/a> to plan, create, and optimize content for the target audience.<\/li>\n<li>Deploy <a href=\"https:\/\/www.hubspot.com\/products\/content\/content-repurposing-software\">Content Remix<\/a> and <a href=\"https:\/\/ecosystem.hubspot.com\/marketplace\/listing\/breeze-30135359\">Video Clip Search Agent<\/a> to quickly surface and repurpose content for short-form video and social media.<\/li>\n<li>Enable <a href=\"https:\/\/www.hubspot.com\/products\/marketing\/ai-powered-email\">personalized emails and landing pages<\/a> from CRM data with AI-powered email and dynamic content blocks.<\/li>\n<li>Deploy <a href=\"https:\/\/www.hubspot.com\/products\/artificial-intelligence\/ai-customer-service-agent\">Customer Agent<\/a> on high-intent pages (e.g., pricing) to answer prospect questions instantly.<\/li>\n<li>Create <a href=\"https:\/\/www.hubspot.com\/products\/artificial-intelligence\/breeze-ai-agents\">Breeze AI agents<\/a> for prospecting and even closing to find and convert leads.<\/li>\n<\/ul>\n<h3><strong>Evolve: Optimize in real time<\/strong><\/h3>\n<p>Finally, the Evolve stage <a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/32341\/how-closed-loop-marketing-works.aspx\">closes the loop<\/a> by evaluating results and optimizing campaigns in real-time. This doesn\u2019t happen <em>after<\/em> the other stages take place; it happens simultaneously. This enables teams to replace their post-campaign reports with live learning. Teams can use AI to predict what will work, run rapid experiments, and adjust the model for better results.<\/p>\n<p>What it looks like in HubSpot:<\/p>\n<ul>\n<li>Run AI-powered A\/B tests on landing pages to discover winning messaging faster.<\/li>\n<li>Analyze <a href=\"https:\/\/blog.hubspot.com\/service\/cross-channel\">cross-channel<\/a> performance in HubSpot <a href=\"https:\/\/www.hubspot.com\/products\/marketing\/analytics\">Marketing Analytics<\/a>. The analytics suite shows which channels drive revenue \u2014 not just traffic \u2014 so marketers can evolve their strategy based on business impact.<\/li>\n<\/ul>\n<p>Most marketers hit \u2018publish\u2019 and move on, but those who grow the fastest treat their marketing like experiments. They launch fast, learn early, and optimize often. That\u2019s exactly what the Evolve stage Loop Marketing is built for. It helps teams review the data from the last experiment, see what worked and what didn&#8217;t, and decide what to change before running the next one.<\/p>\n<p>Loop Marketing gives marketing teams a system that gets smarter with each use.<\/p>\n<p><a><\/a> <\/p>\n<h2><strong>How to Transition From Funnel Marketing to Loop Marketing<\/strong><\/h2>\n<p>Here\u2019s the good news: teams don\u2019t need to scrap their current strategy to adopt Loop Marketing. The principles of good marketing \u2014 define the audience, identify pain points, personalize content, measure and optimize \u2014 still hold true. Instead, layer loop principles on top. Shift from creating individual campaigns to AI-powered systems that personalize and distribute a message at scale. Here\u2019s how to get started.<\/p>\n<h3><strong>1. Set targeted goals.<\/strong><\/h3>\n<p>To start, teams should identify where their funnel is leaking. Look for low blog-to-lead conversion rates, generic emails, or a poor post-click experience. These will reveal the best entry point into the loop. Map out the brand\u2019s strengths and weaknesses, and set specific goals, such as \u201cIncrease demo requests by X\u201d or \u201cIncrease engagement\/conversions by Y.\u201d Teams can also target efficiency goals, such as amping up production or saving time.<\/p>\n<h3><strong>2. Clean and unify data.<\/strong><\/h3>\n<p>Loop Marketing doesn\u2019t work without clean, high-quality data. The company&#8217;s CRM should contain accurate, enriched contact records. Use <a href=\"https:\/\/www.hubspot.com\/products\/data\/data-studio\">Data Studio<\/a> to sync with external sources like Google Sheets or Snowflake.<\/p>\n<h3><strong>3. Lay a strong foundation.<\/strong><\/h3>\n<p>Before running the first Loop Marketing campaign, every team needs to set a foundation. Host a <a href=\"https:\/\/product.hubspot.com\/blog\/flywheel-hackathon\">Hackathon<\/a> and involve the entire team. Assign one person to be the brand champion in charge of the Express stage and another in charge of the Tailor stage. Build the content library that will train the AI, and give it test use cases. If it doesn\u2019t perform well, tweak and try again. Set up test contacts with segments and behavioral triggers for testing purposes.<\/p>\n<h3><strong>4. Avoid over-automation.<\/strong><\/h3>\n<p>AI marketing is exciting because it can automate so many things, but it should always start and end with humans. Everything in Loop Marketing should add value to the customer, not just be a shiny object. As teams move into the Amplify stage, ensure every action has value. Always include human quality checks on AI output to ensure accuracy, brand alignment, and emotional resonance.<\/p>\n<h3><strong>5. Start with one quick win.<\/strong><\/h3>\n<p>Loop Marketing can be a big change for marketing teams, and like any process change, it\u2019s daunting. Instead of overhauling every marketing workflow at once, target one quick win to start. For example, if web traffic is dropping, try to increase AI mentions in Q1. If prospects are downloading a resource like hotcakes but rarely progress to a demo, focus on the follow-up email sequence.<\/p>\n<p>Starting with one quick win builds team confidence in the loop and demonstrates what the framework can deliver. Every time around the loop, teams iterate, improve, and grow.<\/p>\n<p><a><\/a> <\/p>\n<h2><strong>Frequently Asked Questions About Loop Marketing vs. Traditional Marketing<\/strong><\/h2>\n<h3><strong>Does Loop Marketing replace the funnel?<\/strong><\/h3>\n<p>No. Understanding the marketing loop versus the marketing funnel starts with recognizing that one builds on the other. Loop Marketing adapts inbound&#8217;s Attract, Engage, Delight foundation for non-linear, AI-influenced buyer journeys. The funnel is a customer flow; the loop is the operating system.<\/p>\n<h3><strong>How long does it take to see results with Loop Marketing?<\/strong><\/h3>\n<p>Many teams see improvements in 30 to 90 days, especially when optimizing for AEO or personalizing high-intent emails. The loop compounds over time, so each cycle sharpens the next.<\/p>\n<h3><strong>Can small teams run a Loop Marketing approach?<\/strong><\/h3>\n<p>Yes, Loop Marketing is designed for efficiency. Tools like Breeze Assistant let lean teams execute like larger ones, producing more with better results in less time.<\/p>\n<h3><strong>How does Loop Marketing affect sales and service teams?<\/strong><\/h3>\n<p>Loop Marketing helps align marketing, sales, and service teams, benefiting all three. Sales reps receive better-qualified, AI-enriched leads thanks to Loop Marketing. Service teams see fewer tickets thanks to AI agents helping with routine queries. All teams share a unified view of the customer.<\/p>\n<h3><strong>What\u2019s the best way to start if we\u2019re new to AI?<\/strong><\/h3>\n<p>Begin with HubSpot\u2019s <a href=\"https:\/\/www.hubspot.com\/loop-marketing\">free Loop Marketing Playbook<\/a> and <a href=\"https:\/\/www.hubspot.com\/aeo-grader\">AEO Grader<\/a>. These resources help brands assess their current position and identify their highest-impact starting point \u2014 no AI expertise required.<\/p>\n<p><a><\/a> <\/p>\n<h2><strong>Loop Marketing vs. traditional marketing: New framework, same goals<\/strong><\/h2>\n<p>In Loop Marketing versus traditional marketing, teams don&#8217;t have to completely reinvent the wheel or change how marketing is done. Marketers simply need to understand how these stages work together and how AI layers into each one. The goals are the same \u2014 except instead of a linear journey, teams are designing campaigns for the fragmented, non-linear way that customers search for answers today.<\/p>\n<p>In my experience working with marketing teams, the biggest shift isn\u2019t producing one piece of stellar content \u2014 it\u2019s producing personalized, timely content with a data-backed strategy. Loop Marketing turns human insights and creativity into a scalable system and compounding growth engine. That\u2019s how brands succeed in the AI era.<\/p>\n<p>Ready to get started? Download HubSpot\u2019s Loop Marketing prompt library.<\/p>\n<p><img loading=\"lazy\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" width=\"1\" height=\"1\" style=\"min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important\" class=\"lazyload\" data-src=\"https:\/\/track.hubspot.com\/__ptq.gif?a=53&amp;k=14&amp;r=https%3A%2F%2Fblog.hubspot.com%2Fmarketing%2Floop-marketing-vs-traditional-marketing&amp;bu=https%253A%252F%252Fblog.hubspot.com%252Fmarketing&amp;bvt=rss\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Two-thirds of marketers say that marketing has changed more in the past three years than in the past<\/p>\n","protected":false},"author":1,"featured_media":2589,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[14],"tags":[],"_links":{"self":[{"href":"http:\/\/fliegewiese.org\/index.php\/wp-json\/wp\/v2\/posts\/2587"}],"collection":[{"href":"http:\/\/fliegewiese.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/fliegewiese.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/fliegewiese.org\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/fliegewiese.org\/index.php\/wp-json\/wp\/v2\/comments?post=2587"}],"version-history":[{"count":2,"href":"http:\/\/fliegewiese.org\/index.php\/wp-json\/wp\/v2\/posts\/2587\/revisions"}],"predecessor-version":[{"id":2592,"href":"http:\/\/fliegewiese.org\/index.php\/wp-json\/wp\/v2\/posts\/2587\/revisions\/2592"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/fliegewiese.org\/index.php\/wp-json\/wp\/v2\/media\/2589"}],"wp:attachment":[{"href":"http:\/\/fliegewiese.org\/index.php\/wp-json\/wp\/v2\/media?parent=2587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/fliegewiese.org\/index.php\/wp-json\/wp\/v2\/categories?post=2587"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/fliegewiese.org\/index.php\/wp-json\/wp\/v2\/tags?post=2587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}