{"id":3371,"date":"2026-05-06T11:00:04","date_gmt":"2026-05-06T11:00:04","guid":{"rendered":"http:\/\/fliegewiese.org\/?p=3371"},"modified":"2026-05-07T11:29:59","modified_gmt":"2026-05-07T11:29:59","slug":"5-science-backed-pricing-tips-from-the-u-k-s-top-marketing-podcast","status":"publish","type":"post","link":"http:\/\/fliegewiese.org\/index.php\/2026\/05\/06\/5-science-backed-pricing-tips-from-the-u-k-s-top-marketing-podcast\/","title":{"rendered":"5 science-backed pricing tips from the U.K.\u2019s top marketing podcast"},"content":{"rendered":"

In 2007<\/a>, Coulter and Coulter showed two advertisements to two random groups of customers. Each advertised \u00a310 discounts on flights to Turkey. One listed the tickets at \u00a3188. The other showed a higher price: \u00a3233. \"Click<\/a><\/p>\n

Customers found that the cheaper tickets felt like a worse <\/em>value. Why? Researchers found that people more easily differentiate smaller numbers. The difference between 4 and 3 seems more salient than 9 and 8. So, customers were more likely to buy when the prices ended in smaller numbers \u00a3244 to \u00a3233), compared to those ending in higher digits (\u00a3199 to \u00a3188).<\/p>\n

\"pricing<\/p>\n

The takeaway is fairly simple. Next time you run a discount, make the sale price less than five. That\u2019s just one piece of pricing advice that we\u2019ve discussed on my podcast Nudge<\/a>, the U.K.\u2019s number one marketing podcast. Here are four more psychology-backed tips for pricing your products.<\/p>\n

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